If you are a life coach, then you know that social media is a powerful tool for marketing your business. But it can be difficult to know where to start. With lots of strategies, it is smart to focus on those who will give you the best chance of success.
Keep reading to know the 6 tips of strategy making with social media that will advance your life coaching services fast!
- Know what you want to achieve
Are you looking forward to growing your business? Do you only want more visibility? Determine what your goals are in building a social media presence so that you can set criteria for growth.
And if one of your goals is obtaining a life coach certification, then act on that intention. You will gain skills to help make it the perfect place for your coaching career.
- Find the right platforms
Social media marketing rests on using the right platform. Instagram, Facebook and Twitter are among the most popular platforms, and you should try to get a presence on the right people for your needs.
Are you trying to reach old customers? Facebook is more popular among older users, but not as much among the younger generation. If you are trying to reach the younger demographic then stay with Instagram.
- Define your target audience
Are you hoping to attract midcoker professionals, or do you want to work with TwentySomethings in a particular industry? It is important to determine who you want to have customers so that you can build the right social media presence.
Failing to find your niche means that your efforts will be unfocused. You will not be able to strategically offer your language and advice for the right age group.
- Engage with your audience
Talking to customers is the key to getting them back to you for more help. Share your gratitude with them, invite conversations through questions, and answer everything. You will show that you are engaged with them and eager to help.
- Organization is one of the best strategies with social media
Staying organized is especially important if you have a presence on multiple platforms. Focus on creating posts ahead of time and scheduling their rollouts. Use a calendar to complete your strategy so that you are posting consistently and at maximum time of day.
If you can outsource this responsibility to a subsidiary, even better. Just make sure they know which tone you want to hit.
- Craft good stories
Stories have the power to captivate, so make your social posts attractive! Use clear and compelling pictures, and keep your tone professional yet. Open up so that prospective customers get to know who you are and want to find your life coach services.
Put the best strategies to work
When it comes to building a career as a life coach, using strategies with social media is critical to your success. With some organization and research, you can create awareness about your services and build a better business.