One of the most common examples of this is a referral link whereby you as a publisher put a link on your blog / site, which then takes the user to another website. If he buys something, you will get a commission from that purchase.
Other forms of this are – asking the user to take some action such as signing up, filling in forms, or obtaining email addresses. Generally, you can expect to use some kind of unique link for an affiliate product or service.
Some give you a percentage of sales, while some may pay a certain amount for every conversion.
Tracking conversions can be done in various ways. Some use a link with a code that is unique to you to determine where the conversion came from. Others may give you a unique “coupon code” that users can use that lets them track conversions.
Jumping into Affiliate Marketing
Using advertising and banners for promotion
Affiliate Marketing Banner Example This is the easiest and straightforward example of promoting affiliate products. Whether you have a blog or a personal website, you can promote more affiliate products by using banner ads.
Including or adding links to your content
Examples of affiliate marketing links
Another way to promote affiliate products or services is to include links inside your content. This works well, especially if you are a blogger or content creator.
One of the more common methods is to include a link to a relevant product in the article. Likewise, you can create content on a particular topic and include links to products that are useful to the reader or user.
Knowing Affiliate Lenders
Before we focus on how you can get started with affiliate marketing, there are some conditions that you should be familiar with.
If you are considering doing affiliate marketing, knowing the key words will help to avoid any confusion. Some more prerequisites are:
An affiliate comes in all shapes or sizes, but usually, they are bloggers, content sites, or creators that are related to the merchant’s industry.
Affiliates are those who introduce the brand to the merchant’s products, services, or visitors.
As we mentioned, they can do this by writing or creating content related to the merchant’s product or service, using banner ads on their site, or giving a coupon code.
Compared to other payment channels, affiliate marketing gives merchants a higher ROI because it is performance-based. Meaning, they pay for actual customers rather than just visits.
Because of this, when multiple affiliates are invoiced in a single transaction, it can be very messy. You may also have cases where other affiliates claim commissions for customers brought in by other affiliates at the last minute.
A good affiliate program will offer a multi-channel attraction to ensure that the highest value-creating affiliates receive the highest payouts.
Some common types of payment methods used by merchants are:
CPS (Cost Per Sale) – You will receive a percentage fee of the price per sale or product or service.
CPL (Cost Per Lead) – You will receive payment for each valid, completed lead.
CPC (cost-per-click) – You will get paid for driving traffic to the merchant’s site through ad clicks.
CPA (Cost Per Action) – When users complete the tasks you have advertised (filling out forms or surveys), you will get paid.
Most affiliate programs are administered and organized through affiliate networks. They are quite useful as it provides a central database with available merchants, which makes it easy for an affiliate to find opportunities.
Hostinger’s affiliate program banner.
Some of the most popular affiliate networks that you can connect to are ShareASales, Clickbank, CJ and even Amazon. Of course, if you prefer an individual affiliate program, companies like Hostinger offer an affiliate program that you can join.
Pros and Cons of Affiliate Marketing
Just like with any other marketing programs, there are various advantages and disadvantages to using them.